One of the most important things you need are the exact measurements to ensure a proper fit. This is particularly true for vintage and pre-owned clothing considering that some fabrics do shrink. However, it is also true for new items as we all know how different brands seem to use different measuring systems for sizing products.
So, even if you see an alpha/numeric size, look for a table that provides the actual measurements for those sizes. If you don't see one, ask the store owner for that information. If they don't provide it for whatever reason, then it's best to move on to avoid the dreaded return process -- or eating the cost of something you can't wear.
Speaking of returns, what is a store's return policy? Do they have one? Is it customer friendly? Or does it read like a dictator wrote it? If a store doesn't provide necessary and accurate details about their products, they should take full responsibility for a return. So, you should know what their policy is BEFORE buying anything.
Also, you should ALWAYS read a product's description and ask questions when necessary. If they don't provide even basic information up front, then I would just move on without asking anything because the lack of a proper description speaks to their business ethics. The way I see it, being a store owner myself...if they can't take the time to properly describe their products, then providing a quality product or service must not be important...just the dollar signs.
As for what to look for in a product description, it needs to tell you EVERYTHING you need to know in order to make an informed decision -- the same information that you would look for when inspecting a product in your hands. If it's a designer item, can they prove its authenticity? What is it made of? What color is it? What size is it? And so on...
Having the above details is key to ensuring a smooth transaction AND your satisfaction. If you're really interested in something and need to ask questions, keep in mind that it might take 1-2 days to get the answers, but it will be worth it because it will save you time and money in the long run by ensuring that it's what you really want.
Now that we've got that out of the way, let's get shopping!
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